Here is a short list of some of the keys to great Customer Service:
1. Drop everything to greet the customer
2. Listen
3. Keep your promises
4. Resolve problems quickly and be prepared to apologize
5. Go one step further than you have to
6. Have a well-trained staff
7. SMILE
Here, I would like to focus on #1. There is what I refer to as
“the 10 second rule.” That means that every customer should be
acknowledged within 10 seconds. This makes the customer feel welcome and creates
a connection, which is what good service is all about, creating a
relationship. It is hard to create a relationship that leads to a sale
if no one is acknowledging the customer, no one is present, or the attendant is
simply too busy. The first few seconds the customer is in your store is the
short time period you have to make that initial connection. If you fail to do
so, the customer might be lost forever. You not only lose one sale, you lose
possible future sales as well.
Lake Street
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